“ | ...ito ang Serbisyong Totoo. | ” | |
—Closing spiel of Frontpage: Ulat ni Mel Tiangco, 2003-2004 |
Logo of GMA News and Public Affairs with the "Serbisyong Totoo" tagline from 2002 until 2022.
"Serbisyong Totoo" was the slogan of GMA News and Public Affairs. It was originated in 2002, before the Kapuso rebranding.
Following the division's split in 2022, it continues to be used in GMA Integrated News' newscasts until 2023, with the exception of Super Radyo DZBB 594 programs (particularly during the opening of Super Balita sa Umaga Nationwide) which continued using the slogan, as well as in the video description uploaded on the YouTube channel of GMA Public Affairs.
Usage[]
The slogan was used during the closing spiels of GMA Integrated News' newscasts. The full motto is: "Walang kinikilingan, walang pinoprotektahan, walang kasinungalingan, Serbisyong Totoo lamang."
The motto was also referenced in the GMA News and Public Affairs anthem "Panata sa Bayan" from 2013 onwards. It is also used in the theme song of Unang Hirit, as well as the show itself.
Eleksyon 2022 closing spiel incident[]
- Main article: Eleksyon 2022#Closing spiel incident
Trivia[]
- The slogan is parodied in Bubble Gang, especially the 4 Oras segment (itself a spoof of 24 Oras), as "Perwisyong Totoo".
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