GTV

“Keeping it GOOD.”

―Slogan

GTV (or referred as Good Television or Good TV) is a Philippine free-to-air television channel owned and operated by Citynet Network Marketing and Productions Inc., a subsidiary of GMA Network, Inc. It was launched in February 22, 2021, replacing GMA News TV.

History

As GMA News TV

Main article: GMA News TV

GTV was previously known as GMA News TV, a channel focused on all-news and public service, as part of GMA News and Public Affairs' plans to expand its presence on free-to-air television as well as retaining some lifestyle and public affairs program from its predecessor, Q. The channel was unveiled on February 7, 2011, on 24 Oras, GMA's flagship nightly newscast. The news channel launched on February 28, 2011.

On November 21, 2020, Sports Interactive Network, an affiliate news portal of GMA, published an article that the network announced plans for a possible reformat of GMA News TV into a news, sports and variety channel which is similar to the old format of Citynet Television and QTV. The plans were unveiled following GNTV's gradual shift away from its original news and public affairs channel format and towards "general" entertainment and sports since September 2020, which includes acquisition of broadcast rights to NCAA and PSL games (the main reason of GTV's rebrand), a simulcast of its sister digital channel Hallypop (until it cancelled in the fourth quarter of 2020), and additional entertainment programs from its mother station GMA Network due to increase of its commercial loads. These changes were embattled by mounting viewer criticisms, notably during the country was hit by Typhoon Goni (Rolly), where Asian dramas, cartoons and anime were aired instead of pre-empting them for round-the-clock news coverage.

As GTV

On February 9, 2021, GMA Network announced that its sister channel, GMA News TV, would be relaunched as GTV on February 22, with a teaser featuring a voice over saying "The big change is about to happen; and it's gonna be GOOD!". On February 19, GMA News TV confirmed that it had ceased live news productions effective immediately. The presentation was dramatically overhauled on the same date of its relaunch as GTV.

According to some of GMA executives in their media conference which took place in days before GTV launched, they took one year to plan on relaunching the channel as GTV due to the needs of its viewers and more variety for "young-at-heart" viewers. While retaining most in-house programs of its predecessor, GTV carries news and public affairs with the addition of entertainment, variety, lifestyle and sports programs which is similar to the old format of what Citynet Television and Q had done before. The international counterpart of GTV's predecessor is still operational even after February 28, 2021, a decade after its original domestic counterpart was launched. Unlike its predecessor, the channel is using Taglish language.

On February 27, 2023, GTV, along with other GMA Network-owned channels, switched its broadcast from the original 4:3 format to 16:9 anamorphic widescreen format. This change allowed for a widescreen presentation, optimizing the viewing experience for viewers with compatible widescreen televisions.

On June 20, 2023, GMA Network, Inc. collaborated with ABS-CBN Corporation for the simulcast of noontime variety program It's Showtime on GTV. The show premiered on July 1, 2023. The simulcast silently ended on December 31, 2024, while it is still being continued to be aired on GMA Network.

Programming

GTV's programming includes game telecasts of NCAA, as well as weekly public affairs shows and daily newscasts (including Balitanghali, State of the Nation, Regional TV News [as a segment of Balitanghali], the TV simulcasts of Super Radyo DZBB programs (under the name Dobol B TV) and simulcast airing of 24 Oras and 24 Oras Weekend, along with movie blocks, Asian dramas, sports programs, game shows, cartoons, anime, and blocktime programs similar to its sister channel GMA.

The channel is mainly targeted for youth audiences.