GMA Integrated News Campaign 2023

GMA Integrated News personalities at the end of the promo plug

The omnibus/campaign for GMA Integrated News was aired on August 7, 2023 before the conclusion of 24 Oras.

It features news anchors, reporters and other personalities (along with other staff and crew) from GMA News (Manila), GMA Regional TV, GMA Super Radyo (including DZBB) and GMA News Online.

The campaign vows to fulfill bigger mission, wider public service, hence "Mas malaking misyon, mas malawak na paglilingkod sa bayan".

Trivia

• Following this, the August 7, 2023 broadcasts of GMA Integrated News programs marks the last time to use the "Serbisyong Totoo" tagline on their closing spiel as "Mas malaking misyon, mas malawak na paglilingkod sa bayan" and "Mula sa GMA Integrated News, Ang News Authority ng Filipino" would be used the next day by all of GMA's newscasts.
  • However, the "Serbisyong Totoo" motto/tagline is still used by DZBB (especially its jingle, the intro before its newscasts like Super Balita sa Umaga Nationwide, promos, etc.) and on the descriptions of YouTube videos uploaded on the YouTube channel of GMA Public Affairs.
• Although Mike Enriquez, Jessica Soho, and Howie Severino are among the pillars of the former GMA News and Public Affairs, they were absent in this campaign.
  • Soho had most likely retired from GMA Integrated News. Same applies to Kara David.
  • Enriquez was still under a medical care at the time of this campaign aired before his death on August 29, 2023.
    • One of his colleague said that he would return to TV and radio. This would have been his first time anchoring 24 Oras, Super Balita sa Umaga Nationwide and Saksi sa Dobol B under the "GMA Integrated News" banner led by Oliver Amoroso, but it was cancelled due to his death.
• This is the first omnibus/campaign of GMA Integrated News not to be under the leadership of Marissa Flores, but under the leadership of Amoroso since she retired as the head and SVP of GMA News and Public Affairs in 2022.